[The Art] The 5 Archetypes Of Client Voices

An excerpt from my new book, The Art & Business of Ghostwriting.

Today is launch day!

I‘m so excited to share my next book in the Art & Biz series: The Art & Business of Ghostwriting.

Over the past 6 years, I have ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors.

In 2017, I founded the first ghostwriting agency specializing in opinion articles online, and to date have ghostwritten more than 3,000 articles (under other people’s names). At its height, my ghostwriting agency, Digital Press, had more than 80 concurrent clients, employed over 20 writers & editors, and was generating several million dollars in annual revenue.

And in The Art & Business of Ghostwriting, I explain exactly how he did it — so you can start making money as a Premium Ghostwriter, too.

(And if you want to skip straight to how to start landing high-ticket clients, I also put together this free 5-Day email course to help you get started: The Premium Ghostwriting Blueprint: 5 Steps To Landing Your First $5,000 Client.)

To celebrate the book launch, I wanted to share with you an excerpt from the book.

Personally, I think this is the most valuable section in the entire book.

And I wanted you to have it.

So… let’s get into it:

The 5 Archetypes Of Client Voices

Over the years, I have learned there are really only five “voices” clients fall into:

• The Storyteller

• The Opinionator

• The Fact Presenter

• The Frameworker

• The F-Bomber

Let’s go through each one, and walk through some writing examples that clearly show how to “create” this type of voice with just a few small tweaks.